November 2018

Willingness of Kenyan water utility customers to pay a pro-poor sanitation surcharge

This Policy Brief explores the main factors that influence willingness to pay (WTP) among utility customers to pay a hypothetical sanitation surcharge. These factors included: trust that the money would be spent correctly; perceived own-benefit from slum sanitation improvement; feelings of solidarity with slumdwellers; and satisfaction with water and sanitation services.

Median WTP was 100 Kenya shillings (Ksh) per month, around $1. If applied across all of Kenya’s 91 utilities, this could potentially raise up to 1.6 billion Ksh annually, around $16 million.

This research was conducted by Aquaya with support from University of California Berkeley.

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